A1-Flooring

SCOPE OF WORK

BRANDING

CORPORATE COLLATERAL

THE CHALLENGE

A1-Flooring is a company based in Ottawa/Gatineau. They specialise in distinctive flooring solutions for customers in the Ottawa/Gatineau region. They needed to carve out a brand identity for the company in a very crowded marketplace.

 

OUR CHALLENGE

Create a distinctive brand identity that would be easily identifiable and communicate the message of excellence.

 

THE STRATEGY

First, we designed a logo that was symbolic of Canada’s love and appreciation for the most popular flooring solution – hardwood. The logo was designed with a visual of brown maple hardwood flooring laid in the distinctive diamond pattern with a pinnacle at the top – communicationg the message of excellence. The other colors in the logo – white and orange were the perfect colors to complement the brown hardwood flooring.

Next, we designed company collateral. Blair Global used its expertise to create matching business cards and company letterheads that were all visually integrative and appealing.

 

THE RESULTS

A distinctive brand identity synonymous with excellence.