SCOPE OF WORK
A1-Flooring is a company based in Ottawa/Gatineau. They specialise in distinctive flooring solutions for customers in the Ottawa/Gatineau region. They needed to carve out a brand identity for the company in a very crowded marketplace.
Create a distinctive brand identity that would be easily identifiable and communicate the message of excellence.
First, we designed a logo that was symbolic of Canada’s love and appreciation for the most popular flooring solution – hardwood. The logo was designed with a visual of brown maple hardwood flooring laid in the distinctive diamond pattern with a pinnacle at the top – communicationg the message of excellence. The other colors in the logo – white and orange were the perfect colors to complement the brown hardwood flooring.
Next, we designed company collateral. Blair Global used its expertise to create matching business cards and company letterheads that were all visually integrative and appealing.
A distinctive brand identity synonymous with excellence.