Techplus Network logo

SCOPE OF WORK

LOGO UPDATE

TV COMMERCIAL

THE CHALLENGE

Established in the year 1997 TechPlus is a renowned network and cabling service provider based in Toronto, Canada. They offer a wide range of services in communication, networking and cabling industry. They offer quality products such as low voltage cabling, voice cabling, office relocation, surveillance systems, network cabling, fiber optic cabling, cat 6 cabling, cat 5e cabling, structured cabling and ta cabling services.

 

OUR STRATEGY

Techplus needed a logo refresh/update that was synonymous with their expanding serives lines and clients. The logo was originally done in the earlier days of the company and needed to better reflect the growth and evolution of the business to date. The challenge was to undertake a logo update without compromosing the brand identity and keeping the same colors and elements of the original design. Blair Global Media was tasked with firstly creating a new and modern logo that reflected the growth and development of the business. Secondly, Blair Global Media was asked to create a TV Commercial that showcased the new logo and also the wide range of service offerings and industries that TechPlus works with, along with video clips of various clients and work done.

 

THE RESULT

A new and refreshed brand that communicated the extraordinary growth and development of an established network and cabling company in Toronto.