SCOPE OF WORK

BRANDING

CORPORATE VIDEO

THE CHALLENGE

Transforming Minds International (TMI), is a startup based in Ottawa, Canada that needed a comprehensive digital and video identity.

 

OUR CHALLENGE

It was up to us to develop the company’s online video and digital graphic identity through the development of brand architecture and ecosystem delivering an immersive, on-brand experience. This was done in keeping with a commitment to incorporate both of Canada’s official languages in the video aspect of productions.

 

THE STRATEGY

First, we created a dynamic, bold logo and visual identification system that would form the foundation of the brand imaging across all platforms. We designed a unique Symbol of the key target – the professional female, selecting black and white as the primary logo colors to convey the passionate, professional commitment. The launch of the new name and logo gave a unified vision to this organization and provided a brand look the partners could rally around.

Next, we created a corporate explainer video to resonate with a female audience. This was done in keeping with a commitment to incorporate both of Canada’s official languages in the video aspect of productions.

 

THE RESULT

A successful professional corporate image with integrative branding across video and digital. Next steps will include a full marketing project for TMI.